Smartfren boosts CEM in Indonesia with Mobileum

Smartfren boosts CEM in Indonesia with Mobileum

Mobileum and Smartfren have announced a multi-year deal for digital insights and network analytics in Indonesia.

Using solutions provided by Mobileum, Smartfren will be able to strengthen and enhance customer experience and personalised product development as well as improve service quality and performance for its 33 million subscribers in the market.

Smartfren will leverage Mobileum's recently acquired Niometrics' Deep Network Analytics (DNA) software to derive insights from the volumes of user data traversing its network. Integrating with Smarfren's existing data core network and its data-warehouse the solution identifies multi-dimensional data attributes, uncovering how the network responds to specific usage demands, providing the operator with trends into the application experience and overall device performance in the network.

To cater to growing demand for video streaming in Indonesia, Smartfren will also use Mobileum's Video Streaming Analytics (VSA) solution to deliver high quality online video experiences to its customers. VSA uses advanced machine learning algorithms to determine performance and experience metrics, such as poor resolution or high buffering times, and gives Smartfren the capability to quantify, assess, and improve the quality of video streams delivered throughout its network.

Sandeep Mishra, CEO of Sinarmas Cognitive and Big Data, said: "Smartfren is excited to leverage Mobileum's deep network analytics towards better product offerings and improved experience to our customers. The insights from the solution will help us drive both performance and experience improvements across all customer segments.”

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